When Wayne Foreman, CEO of CDF Distributors, looked at his sales process in 2019, the math didn't work. His team was spending hours on each quote — manually calculating pricing across industrial door configurations, frame options, hardware packages, and finish combinations. Leads waited. Errors happened. And the follow-up process depended on sales reps remembering to call back.
CDF needed cdf distributors pricing online quotes — not eventually, but as a core part of how they sold. Generic software couldn't handle their product complexity. So they partnered with INFITICS to build something custom.
The Problem: Manual Quoting at Scale
CDF Distributors supplies industrial and commercial doors with a product catalog that spans hundreds of configuration options. Every quote required a sales rep to:
- Identify the correct door type, size, and material for the application
- Calculate frame and hardware compatibility manually
- Apply customer-specific pricing tiers and volume discounts
- Generate a PDF quote and email it to the prospect
- Track follow-ups across email, phone, and spreadsheets
A single complex quote could take 2–3 hours. With dozens of quotes per week, the sales team was drowning in administrative work instead of selling.
The Solution: A 12-Step Door Configurator
INFITICS built a custom door configurator software platform — a 12-step online door designer where customers configure their own industrial doors, see real-time pricing, and receive instant PDF quotes.
Behind the configurator, a full order management system handles lead capture, automated follow-ups, payment processing, shipment tracking, and QuickBooks synchronization. The entire sales cycle — from first website visit to paid order — runs through one platform.
Key technical decisions:
- Custom pricing engine encoding CDF's business rules for every product combination
- Hardware compatibility validation preventing invalid configurations
- Stripe integration for online payment processing
- QuickBooks sync for automatic invoice generation
- Automated email sequences for lead nurture and order updates
The Results
The impact was immediate and measurable:
- 80% faster quote generation — what took hours now happens in minutes
- Complete order automation — from lead to payment without manual intervention
- 95% order accuracy — pricing rules in software eliminate calculation errors
- 200% improvement in lead conversion — faster response and professional online experience
"The door builder and quote system completely automated our process from lead generation to payment processing. What used to take hours now happens automatically. The software handles everything — quotes, follow-ups, payments. It's exactly what we needed."
— Wayne Foreman, CEO, CDF Distributors
What Other Distributors Can Learn
CDF's story isn't unique to industrial doors. Any distributor quoting complex configured products faces the same manual bottleneck. The pattern that works:
- Start with the configurator — solve quoting pain first, add ERP modules later
- Encode your pricing rules — don't replicate spreadsheets; build business logic into software
- Automate the full cycle — quoting alone helps; quoting + payment + accounting sync transforms operations
- Choose a partner with door industry experience — generic developers underestimate product complexity
For a deeper technical breakdown, see the full CDF Distributors case study. For guidance on evaluating your own project, read our commercial door software buying guide.
Visit the Live Platform
CDF's door designer is live and taking orders today: cdfdistributors.com/probuilder. Configure an industrial door, watch pricing update in real time, and see what custom door configurator software looks like in production.